Email offers your business a uniquely measurable form of marketing. Metrics allow you to track performance of your campaign to see how each campaign generates website traffic, bookings, online purchases, document downloads and enquiry form captures.
In realtime your reports will show you:

• how many people opened your email,
• how many clicked on a link
• what are the most popular links
• who is unsubscribing

Most of our customers are looking for sales enquiries and footfall. While the internet can’t track the people who call or the feet that fall you will see a noticeable increase in phone enquiries immediately after a campaign goes out.

As regards footfall we can help with some simple processes to help you track where your visitors are coming from.

We always include some traceable links in your email so that you can see what it is that your audience is interested in. Reports on the most popular links will show you what sales messages are working better than others - with some surprising results.

Every campaign offers a great opportunity for you to shout about the other stuff that you do. A link from the mailshot to these products and services on your website will allow you to see what your readers are interested in. This information is great to help you plan your next campaign or special offer.